Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
, created by social agency Headstream, was whittled down from a crowd-sourced list of more than 300 ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
your brand as a whole.' - According to a 2008 report for the Food Standards Agency, bigger pack ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
Latest Apr-04 Brand Agency/TV Buyer Recall rank % 1 ... Research UK The Good Agency/MediaCom 31 11= (13=) Sky Brothers Sisters ... Saatchi/Walker Media 28 18 ( ) Chicago Town Pizza Life Agency/MEC 27 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
