to remove filtersAvoiding a red card
27 Apr 2010 | by Joe Thomas
, managing partner at sports and entertainment agency MEC Access, suggests Tesco is in a good position ...
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Opinion: The Marketing Society Forum
12 May 2010 | by Staff
theme tune, my father was part of the management team of Benton and Bowles, the agency that produced it ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
ideas. According to Carl Ratcliff, planning director at ad agency MCBD, who worked last year on a ... with agencies'. However, the agencies in question show a marked unwillingness to comment on the idea. Off the record, executives at some of Unilever's agency partners express disgruntlement with being so publicly ...
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
Brown, UK chairman of branding agency The Brand Union. 'Who would have thought that any self ... years,' he says. In 2004, while working at design agency Blue Marlin, Dormon headed a team that used a ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... , commercial director at outdoor agency Kinetic, says the decrease has mainly been driven by price deflation ... with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
, managing director of PR agency Keen as Mustard, and a former global marketing director at Research International, handles PR for market research agencies. She suggests that campaigns must be carefully planned ... Thompson, partner and head of B2B Research at agency McCallum Layton, suggests the biggest danger when ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
areas, thanks to its complementary nature,' says Hugh Robertson, managing partner at experiential agency ... people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ... ,' says Bruce Burnett, managing director of i2i. 'Now the event has a life of its own.' The agency ...
The Work
08 Feb 2010
Nike True City Agency: AKQA Brief Last summer Nike re-released its classic AirMax1 shoes ... . In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... . In an effort to resolve this situation, the agency devised Nike True City, giving iPhone users access to a live ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media...to engage in conversations with their consumers, PR agencies are struggling to provide content and strategic ... , the question is whether PR agencies are really up to the task of addressing the needs of brands online, or if it is best left to specialist digital firms. A study of Britain's 100 leading PR agencies, carried out last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
