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Panadol to sponsor Keith Lemon's jump to ITV1

. The sponsorship was planned and bought by WPP media agency MediaCom and the idents were made by Kream. Rose ...

ITV signs up Bloo to sponsor 60-Minute Makeover

was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents made by integrated agency WARL to promote its Bloo Flowers and Bloo Acticlean toilet fresheners ...

Getting behind the IAB figures: Media experts on the rise of mobile

and media agencies now share around mobile. The managing director describes an evolution in terms ...

Nick Emery appointed chief executive of Mindshare Worldwide

. In his new role, he will take over responsibility for the agency's activities in 112 countries ... on this role at this exciting time in the agency's evolution. "Mindshare's agenda continues to focus ... Mindshare and I know that the agency will go from strength to strength under his leadership." Emery ...

Starcom MediaVest Group scoops $600m global Novartis media

to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ... can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... shortlisted agency Initiative. Novartis, which is headquartered in Basel, Switzerland, has three other ...

MediaCom picks up Revlon from Starcom

the consolidated global business. It is not clear which agencies outside the US and UK Revlon is currently with ... duties for all Revlon brands without a pitch with effect from January 2012. It has been agency of record ...

Smooth Radio signs promotional deal with Tetley

way of showcasing how radio stations and media agencies are using creative thinking when it comes ...

Rimmel London sponsors Glam Media in fashion week video deal

player. The partnership, brokered by Omnicom media agency OMD UK, will then continue throughout ...

Hi-Tech Media secures advertisers for washroom digital screen network

Carmex was booked directly. The Warner Brothers ads were booked through Omnicom media agency PHD and out-of-home agency Kinetic, while the Time for Change campaign was booked by independent agency the7stars and Kinetic ...

IPC strikes ad deal with Procter & Gamble for mobile sites

P G's media agency Starcom brokered the six-month deal, believed to be worth six figures. The deal will allow P G to advertise its brands, such as Max Factor, Pantene and Fairy, across the mobile sites for Marie Claire, Now, Good to Know, Look, InStyle, Woman Home, and House to Home. The ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.