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Starcom appoints Benoit to head Procter & Gamble account

Starcom MediaVest (SMG) has appointed Geraud Benoit as operations director on the agency's Procter...is leading the market in transforming the media agency model and a crucial element of this has been ...

Clients do not see growth potential in Western Europe, admits Sorrell

agencies JWT and Oglivy Mather and media shops MediaCom and Mindshare, has recorded a revenue rise of 1 ...

Coty calls review of £22m UK media business

-house and by overseas agencies. Nobody from OMD, Initiative or Coty was available for comment. Europe is Coty ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.