24 Feb 2012
| by Daniel Farey-Jones
from the agency. ( Campaign )
Hypernaked has boosted its creative department with the appointment ...
Wilson steps up to chief executive. ( Media Week )
MPG Media Contacts , the Havas Media agency ...
is leaving the company to take up the position of head of media at digital agency Essence . ( Media Week ...
21 Feb 2012
| by Matthew Chapman
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ...
the connections between the brands and their consumers.
The agency will work on the brand out of its New York ...
is not affected by R/GA's appointment, according to an Iris spokeswoman.
The integrated agency works on Sure ...
21 Feb 2012
| by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets.
The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...
17 Feb 2012
| by Sarah Shearman
on the branding opportunities it offers.
Adam Graham, chief executive of digital-focused agency Weapon 7 ...
agency Lean Mean Fighting Machine, warns that while Twitter s enhanced pages offer a more overt branding ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity.
The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February).
The brand's first pop ...
13 Feb 2012
| by Maisie McCabe
and buying account for Bakers' parent group Nestl Purina PetCare is handled by WPP media agency Mindshare ...
09 Feb 2012
| by Sara Kimberley
\London.
The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ...
into broader content creation with the launch of a ten-minute film by the creative agency Kids Industries ...
06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
by sports marketing activation agency JMI.
Francois Renard, global brand vice-president for Clear, said ...
02 Feb 2012
| by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi.
Meanwhile, AQKA and Adam Eve ...
, Alton Towers
The Rabbit Agency, #myeurope bmibaby's instagram campaign
Media ...
Saint@RKCR/Y R, Twitter knitter
The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
31 Jan 2012
| by Elizabeth Pears
at InterContinental Hotels Group.
The firm is now planning a full roster review of its agencies, which could lead to a raft of new agencies coming on board. Blue Rubicon, Cirkle, GolinHarris and Edelman are on its ...
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