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involving 10 agencies....The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work. In 2009, it launched a DM campaign, also by Publicis, highlighting its motor and home insurance offering ...
The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
The agency picked up the business after a pitch process that began in March. It is thought Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through the competitive compensation claims market. All Response Media continues to handle the media planning ...
The Financial Services Compensation Scheme is looking for an agency to handle its advertising...It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...
. At this stage it is not clear which WPP agencies will be involved in the Team set-up, though the holding company s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle ...
Orbis, the international fund management company, has appointed the start-up agency The Corner...The agency won the account after a pitch process handled by AAR. Other agencies competing for the business were Isobel, Johnny Fearless and St Luke's. Sources suggested that Orbis indicated in the pitch brief that it intends to spend 7 million across digital and traditional channels on building a new ...
The appointed agency will be responsible for all of LV= s digital marketing services, including e ... activity" and confirmed agencies have already been contacted through the intermediary Creativebrief. Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ...
main consumer banking brands into its above-the-line agency, M&C Saatchi....The agency captured the account after a competitive pitch against RBS s digital roster agencies and will now handle all digital activity including display, mobile, apps, websites and e-mail for both the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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