24 May 2012
| by John Owens
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Strategy and plan
Maxim targeted national journalists and news agencies to secure their attendance ...
14 May 2012
| by John Owens
The agency will be working with Clarke and Pulse Home Products to promote the collection, which ...
, which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...
10 May 2012
| by Hannah Crown
itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...
pretty tight budget, Instinct had to stick to the basics, which it did well.
Agency folk often like ...
04 May 2012
| by John Owens
The brief was won following a competitive pitch and will run until August, with the agency team reporting to Katharina Schaden, Rosetta Stone PR manager for Europe. Covering 30 different languages ...
. There was no agency covering the brief previously. Schaden commented that the campaign would take the company ...
30 Apr 2012
| by John Owens
The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive engagement for Lil-Let s extended product range among targeted media channels. Starting immediately ...
campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...
30 Apr 2012
| by John Owens
The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...
27 Apr 2012
| by John Owens
Established in 1949, Vosene has called in the agency following a competitive pitch, to handle a campaign that will be based around singing in the shower. The PR push comes as it launches a new teardrop ...
-Jones, senior account manager at the agency. She said: We re particularly appealing to women as they re ...
27 Apr 2012
| by John Owens
The agency has been given a 12-month retainer to look after the PR for about 60 titles to be published on its new Ebook imprint, named Mischief.
The move comes in the wake of the success of titles such as EL James Fifty Shades of Grey, which has quickly turned into a literary phenomenon.
The agency ...
26 Apr 2012
of the public conducted by global research agency OnePoll
HOW I SEE IT
RACHEL FRIEND, MD, CONSUMER ...
03 Apr 2012
| by John Owens
Pineiro, formerly creative and consumer brand director for 3 Monkeys, will head up clients including Diageo, Nestl and Energizer, and join the agency s UK executive board.
He replaces Daniel Cohen, who PRWeek revealed last month had been appointed MD of Atomic, a Grayling agency, across EMEA ...