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Entertainment: Lappset happy with angry approach

. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...

PHA Media picked to promote Nicky Clarke hair styling range

The agency will be working with Clarke and Pulse Home Products to promote the collection, which ... , which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...

Consumer: Sports bra shows some real panache

itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ... pretty tight budget, Instinct had to stick to the basics, which it did well. Agency folk often like ...

Rosetta Stone brings in Bottle PR for London campaign

The brief was won following a competitive pitch and will run until August, with the agency team reporting to Katharina Schaden, Rosetta Stone PR manager for Europe. Covering 30 different languages ... . There was no agency covering the brief previously. Schaden commented that the campaign would take the company ...

Lil-lets brings in Shine Communications for products drive

The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive engagement for Lil-Let s extended product range among targeted media channels. Starting immediately ... campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...

Hope&Glory called in to promote ERGObaby

The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...

Shampoo brand Vosene calls in Focus PR for revamp

Established in 1949, Vosene has called in the agency following a competitive pitch, to handle a campaign that will be based around singing in the shower. The PR push comes as it launches a new teardrop ... -Jones, senior account manager at the agency. She said: We re particularly appealing to women as they re ...

HarperCollins picks Stunning PR to promote erotica range

The agency has been given a 12-month retainer to look after the PR for about 60 titles to be published on its new Ebook imprint, named Mischief. The move comes in the wake of the success of titles such as EL James Fifty Shades of Grey, which has quickly turned into a literary phenomenon. The agency ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...

Grayling brings in Tristan Pineiro to head consumer team

Pineiro, formerly creative and consumer brand director for 3 Monkeys, will head up clients including Diageo, Nestl and Energizer, and join the agency s UK executive board. He replaces Daniel Cohen, who PRWeek revealed last month had been appointed MD of Atomic, a Grayling agency, across EMEA ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.