Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
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The most irritating ads of 2011
10 Jan 2012 | by David Benady
of tedium, to the surprise of the agency that created it, VCCP. Chief executive Adrian Coleman accepts ... director at agency Wieden Kennedy, says: 'The sheer repetition factor of campaigns means they just get ... IN THE PAST YEAR? Rank Brand Agency / production house % 1 Webuyanycar ...
Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
was commissioned by agency 23red to coincide with the launch of its Great Good offering, aimed at educating brands ... and tokenistic gestures it's a paradigm shift." A separate review of the national press by the agency ...
Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
Latest Jun-22 Brand Agency/TV Buyer Recall rank % 1 ...
Asos retail sales rocket 50% in six months
14 Oct 2010 | by Katherine Levy
." In January, the retailer ramped up its advertising activity , when it appointed Mother as its first agency ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... , commercial director at outdoor agency Kinetic, says the decrease has mainly been driven by price deflation ... with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards....2% to 23.5%. In this context, it should come as no surprise that several agencies, including AKQA ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... their lives trying to make themselves more trusted,' says Adam Wylie, managing partner at integrated agency 23 ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
of the economic turndown will continue to be felt over the next two to three years. For mid-sized agencies ... 's biggest custom agency, TNS RI. The merger is still a work in progress in the UK, but Paul Edwards, UK ... . Finding agencies he can work with has been more tricky. There's a fine line between exper ience with a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
