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of branding agency Appetite, and founder of Zero: Low Carbon Communications. 'But consumers come in all shapes ...
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... , commercial director at outdoor agency Kinetic, says the decrease has mainly been driven by price deflation ... with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ...
LONDON - ASOS.com has appointed former consultant at advertising agency Mother, Clare Dobbie...as its first advertising agency of record. Prior to consulting for Mother Dobbie was the initial vice ... , including Nike, at the creative agency Simons Palmer - now part of TBWA - before leaving to spend four years ...
agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger...The company is conducting a wide-ranging pitch process with over 25 agencies that are currently ... /fulfilment for Philips UK to formalise a new roster. Agencies invited to pitch for the business include The Field, Iris, RPM, Fitch, and WDMP. The review does not affect Philips' global ad and media buying agencies DDB ...
The game, developed by digital creative agency Collective, is available in six languages and runs until 21 December. It features an elf scattering parcels from Santa's sleigh across a golf course, which players have to try to hit. Collective has integrated a daily price draw into the game and the overall ...
LONDON - Marketing will host a conference on brand and agency responses to market instability...The event, on 29 January at the Hilton Paddington, London, will offer insight from senior marketers and agency chiefs into how to guarantee prof-itable relationships. Speakers include Jon Goldstone ... director, Morrisons. Agencies joining the debate include RKCR/Y R, Mother and DDB. For more information ...
The print, TV, online and in-store campaign is the first from its agency TBWA since it won the 4m ad account in September after a pitch, run by the AAR, against Fallon, Krow and Iris. The new TV ... -the-line agency, Iris, overseeing window banners, POS stands, gift guides and posters detailing services available ...
Viera campaign. The electronics company has appointed online PR agency onlinefire to engage the social ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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