14 May 2012
| by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA.
The band, which ...
book to be written by a marketer and his or her agency.
After many hours of conversations across ...
in Beaverton, USA.
Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...
01 May 2012
| by Kim Benjamin
Johnson) Sense Worldwide
Burness The Leith Agency
Kleenex, Andrex, DryNites, Little Swimmers ...
Business) IAS b2b Marketing
SME marketing
Burness The Leith Agency
FreestyleXtreme ...
22 Feb 2012
| by David Benady
, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...
03 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
links to a 'counterfeit education' section of the Barbour website .
Search marketing agency Search ...
30 Jan 2012
| by Sarah Shearman
of technology at digital agency AKQA, which worked closely on developing Nike's Training Club iPhone app, says ...
25 Nov 2011
| by Sarah Shearman
created a brief for agencies to help it design and build a strategy for engaging with consumers ...
, strategy director at agency Partners Andrews Aldridge, works on GlaxoSmithKline's social network for its ...
director of media agency iProspect.
'Although these proprietary social environments have customer ...
11 Nov 2011
| by Nicola Clark
for the past decade. While mobile-service operators and agencies have waxed lyrical about the potential ...
of mobile-marketing agency Mobext.
3. The location factor: the new rules of engagement
Experts argue ...
partner and innovation director at digital agency Work Club, argues that it is in the best interests ...
11 Nov 2011
| by Adam Woods
at agency TMW. 'Retailers have been good at controlling elements of the purchase experience, but have been ...
agency Human Digital, is more direct about traditional executives' antipathy toward ecommerce.
'I ...
09 Nov 2011
The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...
04 Nov 2011
| by Andrew McCormick
of psychology, Goldsmiths, University of London, who also works with ad agency DDB to bring a scientific ...
the appropriate approach. He works with DDB to bring a balance to the creativity of agencies and consults on business pitches, aiming to add scientific rigour.
'Ad agencies are usually quite creative ...