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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Aston Martin secures first brand tie-up with Hackett

21 Feb 2012 | by Matthew Chapman

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

21 Jul 2011 | by Staff

Lies, damned lies and statistics 1891 191 Renegade agency ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients appreciate and see ... at the agency. 'This is particularly effective when looking at high-volume, offand online communication where ... . This can be content that the agency creates based on its insight into consumers' lives, or content created ...

The BR 200 May 2011: The web's most influential bloggers (151-200)

18 May 2011 | by Staff

182 Agency Confessional 737 183 Russell Davies 705 ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

to cause a stir with its agency appointments. In the past year, it has handed its ad account to RKCR/Y R ... Deals promotion in the UK. Andrews enjoys a close relationship with media agency Mindshare, and has ... by working with media agency Arena Media to use behavioural economics in campaign planning. 89: MARK ...

Westfield kicks off customer relationship marketing pitch

17 Feb 2011 | by Matt Williams

Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer...The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment. Westfield does not currently retain a CRM agency but is thought to be keen ... to handle its advertising. However, the agency, which created work using the "Shopping in a new light" line ...

Asics prioritises eCRM with agency appointment

13 Jan 2011 | by Daniel Farey-Jones

The agency has also been tasked with the creation of a campaign to support the refreshed MyAsics portal and ongoing delivery of its multi-language programme throughout Europe. Activity covers ... as to increase awareness among the brand's target customer base across Europe." The creative agency for Asics ...

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ... , and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Agencies line up for £25m JD Williams

12 Aug 2010 | by Kunal Dutta

tender that asks agencies for a number of case-studies as well as their above-the-line and direct marketing credentials. JD Williams is approaching ad agencies just four months after it retained the Principles Agency to its integrated business with a focus on customer recruitment and retention ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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