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The Pentland Brands-owned range called a pitch in November to find an agency to produce a campaign targeting people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The work will run across Europe, initially in Germany, Italy and France, later this year ...
LONDON - The high-street fashion store H&M has appointed WPP's out-of-home agency Kinetic to its £2...H M's 4.5 million UK media account is held by the Interpublic agency Universal McCann, which previously handled the brand's outdoor planning and buying with IPG's poster specialist, International Poster ... the outdoor media for the Group M media agencies, including MediaCom and Mediaedge:cia. ...
Diesel consolidated its global advertising account into Anomaly in September. The brand had previously worked with agencies on a project basis. The campaign, entitled "be stupid", was devised in collaboration with Diesel's creative team, and encompasses press, outdoor, digital and viral activity ...
LONDON - Speedo has approached agencies with a brief to develop a pan-European integrated campaign
The agency won the account without a pitch, and will create an outdoor, digital, PR and social media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet-to-be-decided celebrities, and will play on the campaign's heritage. TBWA\London created last year's work, which featured ...
and is in the process of lining up agencies to compete for the business....the majority of its advertising in-house but is understood to be seeking an agency for a retained marketing relationship. Atletico International, the Barcelona-based agency, recently worked with Replay on a TV ...
media agency....The agency, which won the account after a five-way pitch, has been briefed to develop the retailer's social media strategy and devise a campaign that engages with blogging communities and social network users. Its first task will be to work on the launch of the store's autumn/winter range, which ...
against undisclosed agencies....MCBD will be the outdoor fashion retailer's first retained agency. The brand, which has around 140 stores across the UK, called a pitch for the business in May ahead of its first major marketing push ... worked with a handful of agencies on smaller digital projects. In 2007, the brand appointed Blue ...
The agency will work on media around campaigns, created in-house, for Pringle s seasonal collections. These will run in major markets in Europe and Asia, including the UK. Pringle s UK media was previously handled by M2M, the OMD group agency. ZenithOptimedia was appointed without a pitch. Pringle ...
LONDON - Fat Face is approaching agencies with a view to calling a pitch for its ad account....The outdoor fashion brand is due to conduct meetings with a number of undisclosed agencies later this week. The appointment will mark Fat Face's first retained agency relationship, with the successful ... of agencies on a project-by-project basis in the past, producing small-scale viral campaigns. In 2006 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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