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conversation. NO - ADAM LEIGH, CHIEF EXECUTIVE, THE COMMUNICATIONS AGENCY Asda's decision to give Mumsnet ...
of the business? We asked Adrian Thomas, head of retail at integrated agency Billington Cartmell, and Nick Gillett, managing director of digital agency Tangent One, who has worked on the Boots account. ADRIAN ...
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... , commercial director at outdoor agency Kinetic, says the decrease has mainly been driven by price deflation ... with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ...
take,' he adds. However, Nick Gray, managing director at retail agency Live Breathe, and a former ...
Nike True City Agency: AKQA Brief Last summer Nike re-released its classic AirMax1 shoes ... . In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... . In an effort to resolve this situation, the agency devised Nike True City, giving iPhone users access to a live ...
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been approached regarding the brief. Earlier this month, the German-owned car marque became a tier-one sponsor of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most ...
account manager at digital direct agency Cheeze. 'This sets the standard and can trigger brand ... other channels,' says Andreas Pouros, chief operating officer of search-engine marketing agency ...
agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
and market in-sight agency Nunwood UK, consumers intend to cut their Christmas spending by 6%. However ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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