13 Dec 2011
| by Gail Kemp
-ever performance - third in both the highest ad recall and best recall tables - but fired the agency responsible ...
is paying dividends.
Highest recall: across the year
11
10
Brand
Agency ...
, radio, DM, outdoor, online display and cinema)
Best recall: in any single week
11 ...
02 Dec 2011
| by Staff
Accolades were awarded to brands and agencies including Flourish Creative, Neon, the British Heart Foundation and Marks Spencer.
The evening also saw Ignite chairman ...
Association of Publishing Agencies
International Content Summit 2010
Third Sector
British ...
03 Nov 2011
| by John Reynolds
with university placements at ad agencies Leo Burnett and JWT, but he still cites core advertising 'as the most ...
24 May 2011
| by Jeremy King
Sales Team or the Best Media Agency is really quite an achievement."
The pair will be joined by additional judges selected from media owners, agencies and clients, at the Grosvenor House Hotel on Park Lane ...
and agencies to enable the event to honour launch, relaunch and long-term work.
Opening popular categories ...
27 Apr 2011
day, April 15, 1955, with the help of Facebook. The agency then located Lester Stein, Jr., who worked for founder Ray Kroc in 1955. From there, the agency tracked down two of the chain s first regulars: Debra ...
17 Feb 2011
| by Sara Kimberley
The 11-month campaign will break on E4 tonight (17 February) as part of an exclusive partnership between Pizza Hut Delivery and Channel 4, which has been brokered by Starcom.
The ad has been created by Channel 4's in-house creative agency 4Creative. It features the Pizza Hut "boss" employing attractive male ...
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
25 Jun 2010
| by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be?
In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
25 Jun 2010
| by Martin Bailie, glue Isobar
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ...
. Agencies know what they should provide, but they too are poorly structured to create it. Every agency ...
marketing director as its CEO.
Agencies and marketers alike will be forced to forge relationships ...