to remove filtersPower 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ... at youth marketing agency Livity, the key to marketing to a generation that feels entitled to everything ... cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ...
Burger King pushes innovation message with first lamb recipe
29 Mar 2012 | by Matthew Chapman
to split from global agency Crispin Porter Bogusky (CP B) and take a more regional approach ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...at PAA and the agency s senior copywriter Jon Leney. Click to enlarge ...
Marketing magazine revamps with new design, a picture cover and refreshed content
11 Jan 2012 | by Staff
created by ad agencies....agencies. The first cover, by Saatchi Saatchi, illustrates the anchor feature on 12 trends for 2012 ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ... of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ... will come together. Carl Ratcliff, executive planning director at integrated agency Elvis, says ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
of tedium, to the surprise of the agency that created it, VCCP. Chief executive Adrian Coleman accepts ... director at agency Wieden Kennedy, says: 'The sheer repetition factor of campaigns means they just get ... IN THE PAST YEAR? Rank Brand Agency / production house % 1 Webuyanycar ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
