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Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Iris wins Domino's digital and DM task

The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

Laithwaites Wine names ex-Lloyds man as marketing chief

Roberts replaces Georgina Hewitt, who left the post in February 2011 to take up a role with Laithwaite's data agency, More2. Roberts reports directly to Laithwaites Wine managing director Glenn Caton ... Wine hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers ...

Arc lands DM for SABMiller's Peroni

The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis. Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...

Live & Breathe nets Birds Eye DM task

, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ... the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...

Review of the Year: Top 10 marketing moments of 2011

Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...

Whitbread appoints EHS 4D for CRM activity

approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries ... . The account will be run out of the agency's Cirencester office. EHS will initially focus on the Premier Inn ... managing director, said: "As an agency, we're really trying to push things digitally, and I think ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

agency of record for its Hendrick's Gin brand....The digital agency won the business after a four-way pitch against undisclosed agencies, which was called in June this year . The company does not currently have a retained agency on the account, instead working on a project-by-project basis. Brand Advocate has been tasked to develop the gin brand ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

Romanian chocolate wins direct creatives' debate

Last night's challenge was put together by the IPA's DM group chair, Mel Cruickshank (also chief executive of Lida), to, in her words, "show our passion for creative". It was chaired by The Big Won report ... as it was not by their agency) that showcased direct creative excellence. Examples varied from a home-grown AA direct mail ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.