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Mindshare retains Unilever media buying in the US

that we are working with the best agencies to deliver our ambitions. "The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Splendid retains £1m Smirnoff account

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Guinness seeks agency for direct and digital business

agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently ... advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising....venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...

VCCP wins Laithwaites advertising account

The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

Organix brings in Bottle PR for campaign work

Bottle will promote the full Organix range in consumer media, including Goodies snacks and the new Mighty Meals range, together with providing brand launch support. The agency won the work after a pitch ... that the agency would be putting its expertise and experience to work to raise awareness of the Organix message ...

New York Bakery Co kicks off £3m ad review

New York Bakery Co is looking for an agency to handle its £3 million ad account....The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... Bakery Co held a retained agency. Previous campaigns were mostly handled in-house, with the majority ...

EBLEX appoints BMB to promote red meat

BMB, which also handles the Agriculture and Horticulture Development Board's British Pig Executive brief, won the account after a pitch against other agencies on the AHDB roster. TBWA ... . Other AHDB roster agencies include Archibald Ingall Stretton, DDB UK, JWT London and The Red Brick Road ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.