22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
: Top 20 recall (May 23)
Latest
May-16
Brand
Agency/TV Buyer
Recall
rank ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
heart.
Adwatch: Top 20 recall (May 16)
Latest
May-09
Brand
Agency/TV Buyer ...
11 May 2012
| by Matthew Chapman
channels or increase it during 2012, agency intermediary FindGood claims....agencies were contacted.
Some 37% thought budgets would increase, while 45% believed they would stay ...
% of respondents did not have or have not used internal procurement teams to make their agency selection decisions.
Only 4% of respondents responsible for agency selection had used an intermediary or other marketing ...
09 May 2012
| by Russell Ramsey, executive partner, JWT London
(May 9)
Latest
May-02
Brand
Agency/TV Buyer
Recall
rank ...
25 Apr 2012
| by Richard Warren, Joint chief executive, DLKW Lowe
brand strategy.
Adwatch: Top 20 recall
Latest
Apr-18
Brand
Agency ...
Latest
28-Mar
Brand
Agency/TV Buyer
Recall
rank
%
1
-3 ...
15 Feb 2012
| by Matthew Chapman
-performing Olympic sponsor and rival Adidas, according to new research by digital agency Jam....Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand.
By contrast, Adidas is only pulling in 0 ...
10 Jan 2012
| by David Benady
of tedium, to the surprise of the agency that created it, VCCP. Chief executive Adrian Coleman accepts ...
director at agency Wieden Kennedy, says: 'The sheer repetition factor of campaigns means they just get ...
IN THE PAST YEAR?
Rank
Brand
Agency / production house
%
1
Webuyanycar ...
09 Nov 2011
| by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
03 Nov 2011
| by Matthew Chapman
of research and strategy at the IAB, said the study, carried out by research agency GfK NOP, proved online ...
26 Oct 2011
| by Nick Darken, Executive creative director, Albion
(October 26): Top 20 recall
Latest
Oct-19
Brand
Agency/TV Buyer
Recall
rank ...
Life
M C Saatchi/M4C
19
17=
( )
ITV Bingo
Biscuit Agency/Concord
19 ...