29 May 2012
| by Loulla-Mae Eleftheriou-Smith
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The new ad, created by PR agency Taylor Herring, again features actor Julian Chagrin creeping down ...
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The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ...
25 May 2012
| by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
24 May 2012
| by Sara Kimberley
agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently ...
advertising agency, has also created online activity as part of its broader campaigns.
Last year, TMW ...
24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company.
The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
17 May 2012
| by Jeremy Lee
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising....venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...
17 May 2012
| by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch.
Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness.
The family ...
11 May 2012
| by Matthew Chapman
channels or increase it during 2012, agency intermediary FindGood claims....agencies were contacted.
Some 37% thought budgets would increase, while 45% believed they would stay ...
% of respondents did not have or have not used internal procurement teams to make their agency selection decisions.
Only 4% of respondents responsible for agency selection had used an intermediary or other marketing ...
10 May 2012
| by Jeremy Lee
New York Bakery Co is looking for an agency to handle its £3 million ad account....The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand.
JWT ...
Bakery Co held a retained agency. Previous campaigns were mostly handled in-house, with the majority ...
10 May 2012
| by Anne Cassidy
BMB, which also handles the Agriculture and Horticulture Development Board's British Pig Executive brief, won the account after a pitch against other agencies on the AHDB roster.
TBWA ...
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Other AHDB roster agencies include Archibald Ingall Stretton, DDB UK, JWT London and The Red Brick Road ...