Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
your brand as a whole.' - According to a 2008 report for the Food Standards Agency, bigger pack ...
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ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
-commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
River is thought to have won the business against a number of undisclosed agencies. The Co-operative Village is a series of summer events catering for families. Calling at five separate events throughout the summer, The Co-operative Village will bring together the Co-operative Group's family of businesses ...
Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
Natalie Luke, a 30-year-old former director of Shine, has founded consumer PR agency Aduro...The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand ... are in a similar situation. I can bring big agency thinking and big contacts and resources while keeping ...
Irn-Bru 'gets you through' by The Leith Agency
30 Apr 2012
The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour.
Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency....The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed that the pitch process was under way but declined to give details of the brief. However, the brief is understood ...
Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
The Foodbeats tool by digital agency Outside Line launches today (30 April). It uses Last.Fm's music discovery "scrobbling" technology, to create a personalised music playlist via a standalone site. The service is being promoted on Twitter, Facebook and blogger outreach. Samantha Peel, brand manager ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
