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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011

30 May 2012 | by Arif Durrani and Ben Hall

to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Agency concern over post-COI plan

24 May 2012 | by John Tylee

Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other will launch in November. "I worry that agencies won't understand these frameworks, which are quite ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...

Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

for agencies to provide creative services and delivery and execution services (including direct marketing ...

Department of Health reviews anti-smoking ad brief

17 May 2012 | by Sara Kimberley

The Department of Health is reviewing the advertising agency arrangements on its high-profile anti...Agencies have been approached about the account ahead of a pitch that is expected to take place in June. Dare, the incumbent on the business, launched its most recent work on the campaign in March ... new agency roster overseen by the Government Procurement Service will be created. ...

Home Office calls fast-turnaround ad pitch

17 May 2012 | by Jeremy Lee

The Home Office is looking for an advertising agency to work on quick-turnaround projects across a...It has issued a brief asking for agencies that have experience working across consumer ... . The agencies should also be able to turn around projects within a short period of time in order to support existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Rapier picks up NHS donor service DM work

10 May 2012 | by Sara Kimberley

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.

HMRC hires WCRS for interim ad task

10 May 2012 | by Sara Kimberley

WCRS was appointed to the business after a review that began last month and was handled by HMRC's internal marketing team. The pitch used the GPS process after the closure of COI in March. The agency ... the autumn, Whitehall departments will hire agencies appointed to a GPS roster, which has yet to be selected ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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