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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

conversation. NO - ADAM LEIGH, CHIEF EXECUTIVE, THE COMMUNICATIONS AGENCY Asda's decision to give Mumsnet ...

Alan Mitchell on Branding: The information exchange

agencies, so that people can use and control their own personal data in their interaction with service ...

In the political crossfire

for agencies guilty of this to be banned from bidding for government contracts for three years. He also ... '. Unity of purpose While Labour did not respond to Cameron's pronouncements on agencies, it had ... Barraclough, founder of direct agency BEC London, wrote: 'It's the only thing I agree with Cameron on.' He ...

What women really want

this the 'Mumsnet Election'. However, Nimi Raja, planner at digital agency Glue London, suggests that this social ... , executive planning director at ad agency TBWA, which used to work for Labour, the Conservatives have ... . However, he also thinks that the party's return to ad agency M C Saatchi signals 'a return ...

Mark Kleinman on Marketing and the City: In the balance

-rating agencies have indicated that for the UK to retain its prized triple-A rating, firm plans will need ...

Find a healthy balance

action and fewer words,' he adds. Jane Asscher, chief executive of brand communications agency 23red ... . David Goudge, managing director of branding agency Brand Development, says there can be some 'terrific ...

Biggest brands: Top 100 online advertisers 2010

Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...

Biggest brands: Top 100 advertisers 2010

%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... , commercial director at outdoor agency Kinetic, says the decrease has mainly been driven by price deflation ... with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ...

Post Office called to accounts

-Morley . Question of trust Now the brand has commenced a review of its design agency arrangements, stating it is looking for agencies with 'proven experience' of working with major high-street finance brands, to create ... Leicester.' Tom Knox , chief executive of ad agency DLKW, which handles the Halifax account, says ...

Change we can believe in?

director of branding agency Identica and a Liberal Democrat activist, casts doubt on whether ... the Food Standards Agency's rival traffic-light system. Explaining this position, shadow health secretary ... was notable by its absence. Chris Arnold, creative partner of agency Creative Orchestra and author of Ethical ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.