to remove filtersEDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
the past fortnight, the RAB has worked with three creative teams at John Lewis' ad agency Adam Eve ... 's, but we have a structural challenge in getting creatives to take it seriously." Working with agencies ... to help agencies with awards entries, while the RAB is sponsoring the radio prize at the D AD Awards ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
and where we are." Asked how media agencies were responding to the changes, Bampton said that the industry was evolving and, on the whole, agencies were embracing change. Bampton said: "What we ... difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
convertible sports car next spring. David Amodio, agency principal at Channel 4, said: "Sometimes ...
Getty Images 'watermark' by R/GA London
03 May 2012
The agency has redesigned Getty s watermark to benefit the photo agency s customers and partners. The new watermark interface is placed to one side of the image and displays customer URLs, partner details and photographer credits. The work was created by Cyrus Vantoch-Wood and Chris Williams. ...
MEC's Tong talks mobile apps and advertising
01 May 2012 | by Nick Batten
Speaking to CNBC, Tong admitted that the majority of revenue from successful apps came from upselling the users to making in-apps purchases themselves. However, she said it was anticipated advertising revenue that helped developers build the platforms in the first place. Tong said media agencies ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, into the main agency , while at the same time, recruiting Jon Sharpe, the former chief digital officer at M C ... executive Richard Exon left the agency in September last year to launch their own start-up . However, Collins oversaw the account and the creation of the current campaign in his time in the agency ...
VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance
25 Apr 2012 | by Daniel Farey-Jones
for pulling together all WPP's businesses to work together, "because clients don't hire agencies but people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
