The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
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Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period. The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
and integrated marketing communications. Heather Westgate, chief executive of direct agency TDA, said: "If I ...
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
