Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ... still remain at the agency. ...
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WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....resources with its sister agency KBM Group. The company is also focusing its media agencies more ... data and technology resources with the trading leverage of its GroupM agencies. WPP also launched a data-driven interactive agency called Possible Worldwide in February 2011, which was formed through ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other will launch in November. "I worry that agencies won't understand these frameworks, which are quite ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She ... as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year ... is available at www.campaignbigawards.com. Agencies can enter across 11 product categories, including ... or as complete campaigns. The Campaign Big Agencies of the Year will be selected based on a system ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
