'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
was created by Channel 4 s in-house agency 4Creative, showed an image of traveller boys looking menacing ...
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WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....resources with its sister agency KBM Group. The company is also focusing its media agencies more ... data and technology resources with the trading leverage of its GroupM agencies. WPP also launched a data-driven interactive agency called Possible Worldwide in February 2011, which was formed through ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other will launch in November. "I worry that agencies won't understand these frameworks, which are quite ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She ... as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year ... is available at www.campaignbigawards.com. Agencies can enter across 11 product categories, including ... or as complete campaigns. The Campaign Big Agencies of the Year will be selected based on a system ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ... partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
The agency won the business after a four-way pitch managed by Oystercatchers. The account moves from Home, which had worked on the business since 2011. The review follows the decision to rebrand the company from Victor Chandler to BetVictor across its European operations in January. Home ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ... on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
the past fortnight, the RAB has worked with three creative teams at John Lewis' ad agency Adam Eve ... 's, but we have a structural challenge in getting creatives to take it seriously." Working with agencies ... to help agencies with awards entries, while the RAB is sponsoring the radio prize at the D AD Awards ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
