13 Feb 2012
| by Nick Batten
and the magazine market to trade with large agency partners, which has been instrumental in driving Bauer's market ...
13 Feb 2012
| by Maisie McCabe
by Omnicom agency Manning Gottlieb OMD....MG OMD has held the account since 2001 , when it was valued at 6m, following Mitsubishi UK's split from full-service agency Roose Partners.
Agencies interested in the account have been asked to provide a one-pager saying why they are the agency for the car marque by 2 March.
A spokeswoman ...
13 Feb 2012
| by Sarah Shearman
and Pernod Ricard, has launched a digital campaign that targets marketers and agencies, to promote...In September last year, EFRD and the Distilled Spirits Council of the US, devised a set of self-regulatory guidelines for advertising alcohol on social media sites.
EFRD has now launched an online training tool on its Market Responsibly website, which aims to offer marketers and agencies who work with drinks ...
13 Feb 2012
| by Daniel Farey-Jones and Nick Batten
Future is encouraging media agencies to probe the numbers its magazine publishing rivals...At the same time as sharing details of its tablet successes with agencies, Future's sales team ...
.
Agency buyers attending the publisher's briefing last Thursday (along with Media Week) readily complained ...
agency audience: "We don't want this massive opportunity to slip through our fingers."
The point ...
13 Feb 2012
| by Sara Luker
in the past will not be repeated. The MSC has been working with its PR agency Powerscourt over the weekend ...
13 Feb 2012
| by Maisie McCabe
of agency sales....agencies and clients, and he will lead a 50-strong division across three agency teams.
He will report to Jonathan Allan, sales director of Channel 4 and will work alongside Channel 4's other head of agency sales ...
of head of agency sales as part of the restructure announced last year . The internal appointments ...
10 Feb 2012
| by Sara Kimberley
The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day.
The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
to Sam Jordan, managing director of branding agency Calling Brands , who has previously worked ...
10 Feb 2012
| by David Benady
of integrated agency Archibald Ingall Stretton.
'For a lot of big brands that haven't got a really defined ...
in the UK.
One ad agency specialising in helping small brands on to TV is TVLowCost. It has worked ...
cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ...
10 Feb 2012
| by Eva MacIntosh
this year.
Ciaran Coyle, managing director at licensing agency Beanstalk, outlines how the industry ...
in licensing, says Ciaran Coyle of licensing agency Beanstalk. 'It is difficult to understand when it is too ...
the programme.
Be prepared for the long haul
Rob Corney, managing director at agency Bulldog, says ...