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Ex-Jaguar chief joins DM agency

Presky Maves as director, with a remit to grow the direct marketing agency's business..... The agency said Runnacles would offer 'valuable client insights'. ...

DIRECT: Newspaper marketing body hunts DM agency

The Newspaper Marketing Agency (NMA) is searching for a direct marketing agency to encourage...The NMA has previously used DM activity, but the hunt marks the first time that it has sought a ... \London last year as its above-the-line agency. The NMA's chief executive, Maureen Duffy, said ... best practice and demonstrating the medium's effectiveness. The successful agency will be responsible ...

BMP weighs up DM agency link

Advertising agency BMP DDB is considering winding down its struggling direct-marketing arm...Advertising agency BMP DDB is considering winding down its struggling direct-marketing arm and linking up with a separate below-the-line agency, possibly Claydon Heeley. The DM division ... . In June both Parshotam and Kerr left to join rival agency Lowe Direct. Archibald is also thought ...

DIRECT: BSkyB investigates DM agency options

. The company uses a number of DM agencies, including DP 60m marketing communications budget work more cost ... BSkyB's roster of direct marketing agencies have gone on alert after it emerged ... it emerged that ITV Digital is also reviewing its 6m DM activity. Blue, the incumbent, Black Hole ...

H-P set to streamline DM agency portfolio

Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies...up to 20 agencies in some regions, including 19 in the UK. Perspectives Red Cell is the lead direct ... relations business into three global agencies: Hill Knowlton, Porter Novelli and Burson ... to promote its digital photography range. The TV ads were created by US agency Goodby Silverstein Partners ...

Tories’ DM agency resigns the party

The Tory party s direct marketing agency, Claydon Heeley, has resigned the account in what...The Tory party s direct marketing agency, Claydon Heeley, has resigned the account in what ... sources suggest the agency has become frustrated with late payment for work and inter-factional fighting ... split with its marketing agencies. It fell out with ad agency M&C Saatchi after its defeat ...

DIRECT: RAF seeks DM agency for recruitment

The Royal Air Force is looking for a direct marketing agency to handle a below-the-line push aimed...The Royal Air Force is looking for a direct marketing agency to handle a below-the-line push aimed at boosting the number of engineers it recruits each year. The RAF aims to undertake a direct mail ... to appoint an agency through COI Communications in the next few months. The RAF recruits 5000 people each ...

THIS WEEK: Abbey National hires DM agency

Abbey National has brought in direct-marketing agency Claydon Heeley International to work...Abbey National has brought in direct-marketing agency Claydon Heeley International to work alongside Duckworth Finn Grubb Waters on the brand-building campaign for its general insurance division. Claydon Heeley has been working secretly on the account since last October and its share of the business ...

DM agency boss quits after ’role disagreement’

Linda Piggot has parted company with direct-marketing agency Evans Hunt Scott after only eight...Linda Piggot has parted company with direct-marketing agency Evans Hunt Scott after only eight months as its managing director. The agency says her departure, which happened on Monday ... . The last few months have seen a number of key account losses for the agency. In November, EHS fell ...

Masterfoods in hunt for DM agency for Maltesers

LONDON - Maltesers is searching for an agency to handle all marketing except TV advertising...agency for DM, but last year spent more than £5m on advertising through Abbott Mead Vickers BBDO ... In addition, Masterfoods, the owner of Maltesers, is considering reviewing the DM business across its confectionery brand portfolio. Much of this is managed by Arc, but the agency is expected ...

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