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director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ... agencies, believed to include incumbent Independent Direct Marketing. The WPP agency will manage the loose ... across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ...
Europe, a new company owned and set up by DMS owner John de Napoli. De Napoli, managing director of DMS and DMS Europe, said all channels had been paid any outstanding monies owed by DMS: Every channel has been ... to liquidate to protect the channels which isn t an easy thing to do. Agencies are paying up even slower ...
agencies, with advice on improving the effectiveness of all forms of marketing....The new site, developed by digital and DM agency Digital TMW, launches today and aims to offer brands and media agencies advice on how to maximise return on marketing investment, featuring research ... agencies to also reinforce the value of direct mail. The site will be free to view and subscribers can ...
Bupa is believed to have shortlisted four agencies to vie for its £10m media planning and buying...Other agencies battling for the Bupa account are WPP agencies MEC and Mindshare and Omnicom's PHD ... going forward. Bupa is looking for an agency through ISBA s intermediary service. The health provider spent 3.2m on TV, 1.7m on press and more than 2m on DM activity in the past 12 months, according ...
an alliance under which Media Icon will take on the airtime sales of five DMS Europe contracts....The two companies will remain independently owned, but according to DMS Europe managing director ... . DMS Europe will continue to hold airtime contracts for other stations such as Liverpool FC, Euronews ... on airtime sales to agencies. ...
. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
LONDON - Nicole Guerretta, the managing director of Aegis out-of-home agency Source, has left...She has worked at Source, previously known as Concord, for 13 years and it is not known whether she has a job to go to. Steve Bond, managing director of Aegis's larger out-of-home agency ... claims to differ from other agencies by doing the strategic planning for clients and then working ...
LONDON - The Post Office is on the hunt for a media agency to handle a £1.5m advertising campaign...comes amid a turbulent pitch process for a direct marketing agency for the Post Office, in which agencies withdrew over issues concerning a liability clause ...
As delegates gather this morning at the annual PPA conference, agencies give their reactions...learning curve for both the agencies and the publishers over what works and what doesn t work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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