JP Morgan 'chase' by McGarryBowen
27 Jan 2011
of 2008, has released a new US campaign by agency McGarryBowen in conjunction with the production
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Moneysupermarket 'surf' by Mother
04 Jul 2011
Moneysupermarket.com has launched its first ad by Mother since the agency won the business earlier
WCRS backs DM agency Personal
09 Jul 2004 | by Claire Billings
marketing agency called Personal....an agency. Too often, data and strategy strangle the creative solution. Our intention is for creativity ... agency will seek its own clients initially but will also provide WCRS clients with direct services when ...
Confused.com in search for DM agency
06 May 2010 | by Matt Williams
LONDON - Confused.com, the price-comparison website, is on the hunt for an agency to handle its...wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... The company, which does not currently work with a retained DM shop, has drawn up a longlist of agencies with a view to holding a pitch for the business later this month. It is understood that Confused ...
Clydesdale seeking ad and DM agency
08 Dec 2006 | by by Noel Bussey
LONDON - Clydesdale Bank is looking for an agency to handle its advertising and direct marketing...The company, which is owned by National Australia Bank, has approached a number of agencies with a view to a competitive pitch. An agency is sought to build the Clydesdale brand in the Scottish market. The bank is also looking to increase its direct contact with both prospective business clients ...
Clydesdale seeking ad and DM agency
08 Dec 2006 | by Noel Bussey
Clydesdale Bank is looking for an agency to handle its advertising and direct marketing business...The company, which is owned by National Australia Bank, has approached a number of agencies with a view to a competitive pitch. An agency is sought to build the Clydesdale brand in the Scottish market. The bank is also looking to increase its direct contact with both prospective business clients ...
THIS WEEK: Abbey National hires DM agency
18 Apr 1996
Abbey National has brought in direct-marketing agency Claydon Heeley International to work...Abbey National has brought in direct-marketing agency Claydon Heeley International to work alongside Duckworth Finn Grubb Waters on the brand-building campaign for its general insurance division. Claydon Heeley has been working secretly on the account since last October and its share of the business ...
Egg seeks DM agency as it boosts marketing spend
25 Aug 2004 | by Staff,
LONDON - Egg is searching for a direct marketing agency as it gears up to sell a broader range...The review follows the Prudential-owned bank's decision to boost its marketing spend by £7m this year. The majority of this increase will be spent on direct mail and email marketing. Incumbent Lowe Plus has worked on the account since Egg launched six years ago and is the only agency to have remained ...
Prudential plans review of pounds 20m DM agency work
03 May 2001
been triggered by Prudential's desire to consolidate all its consumer DM into one or two agencies ... pounds 20m worth of business up for grabs. Prudential's consumer DM is split into two divisions ... around six agencies to work on the pounds 20m business, with the lion's share held by WWAV Rapp Collins ...
Abbey seeks direct marketing agency
04 Aug 2006 | by Claire Billings
Abbey has kicked off a search for a DM agency to handle its UK account....The bank is thought to have hired the AAR to draw up a longlist of agencies to pitch ... . Abbey has been gradually reviewing its agency relationships since it was taken over by Grupo Santander ... inherited Abbey's £11 million DM account when it merged with TBWA\GGT at the beginning of last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
