Foot Locker 'sneaker skills' by AMV BBDO
21 May 2012
Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up
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Wrangler 'stunt' by Fred & Farid
23 Mar 2011
The ad, by Paris-based agency Fred Farid features professional Hollywood stunt men and women in Wrangler jeans. The stunt people jump from windows 25ft high, are set on fire and fall through panes of glass, wearing the brand s denim. The ad aims to give a modern twist to the Wrangler's cowboy image ...
The best of Droga5
19 Jun 2009
In this week's issue (19 June), Campaign ran an interview with Dave Droga, whose agency, Droga5
Specsavers 'comedy capers' by Specsavers Creative
07 Aug 2009
The new campaign has been made by its in-house creative agency featuring Specsavers new anti-hero, named Harrison. Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer. The farcical plot sees the bitter competitor tying ...
Very 'festive' by VCCP
30 Oct 2009
Created by VCCP, the ad is the first major advertising push created by the agency since it won the account earlier in the year. ...
The Ritz readies centenary push with DM agency shortlist
03 Nov 2005 | by by Staff
LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time...The prestigious hotel has shortlisted two undisclosed agencies and will make a decision in December. Previous mail campaigns have been handled in-house. The mailings will be sent to 50,000 clients, 40% of them abroad, promoting a Grand Gala Dinner Dance in The Ritz restaurant and a centennial ...
The White Company hires Entire as first DM agency
20 May 2004 | by Joe Lepper
and strategic direct marketing agency....are very excited to be appointed as The White Company's first direct marketing agency, and view this as a ...
STOP PRESS
30 Apr 1998 | by DANNY ROGERS
the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct. Amazon.com, the US-based Internet bookstore, has made its ... of dollars 55m (pounds 33.9m). Edinburgh-based agency Faulds has restructured into five separate ...
DIRECT: DM campaign for fashion web site to increase visits
21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing
on to the internet. WGSN chose a DM agency because it needed someone to drive subscriptions, rather than ...
Molton Brown plots DM push with B'lowfish
21 Apr 2004 | by Ben Bold,
LONDON - Molton Brown, the luxury cosmetics brand, has signed up integrated agency B...It is the first time Molton Brown has hired a dedicated marketing agency and is part ... and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ... competitive pitch that involved a number of undisclosed agencies. As well as selling its products through ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
