Search results for DM Agency

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McDonald's '1955' by DDB Oslo

day, April 15, 1955, with the help of Facebook. The agency then located Lester Stein, Jr., who worked for founder Ray Kroc in 1955. From there, the agency tracked down two of the chain s first regulars: Debra ...

Dominos 'Foursquare promotion' by Vexed

free side dish when spending over 10. The deal was arranged by Domino's digital agency Vexed. ...

Iris wins Domino's digital and DM task

The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

Royal Mail price hikes expected to hit DM budgets

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ... , and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Burger King hunts for direct agency

The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ...

McDonald's kicks off agency search

LONDON - McDonald's has appointed Oystercatchers to conduct an agency search for its employer brand...Oystercatchers will handle all initial agency contact on behalf of McDonald's and will be responsible for recommending a pitch shortlist. Agencies will be invited to demonstrate how McDonald's can ... of a strategic review of our partner agencies we feel that now is the right time to put this account ...

Digital Agency League Table 2009

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards....2% to 23.5%. In this context, it should come as no surprise that several agencies, including AKQA ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...

Sponsorship Agency League Table 2009

Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... their lives trying to make themselves more trusted,' says Adam Wylie, managing partner at integrated agency 23 ...

Agencies line up for Baxters ad account

LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account....The company, which currently works with the Edinburgh-based The Union, has approached a selection of English and Scottish agencies with a view to holding a pitch. The review is expected to incorporate the entire Baxters product range, which includes its collection of soups, chutneys, condiments and preserves ...

Marketing's Design Agency League Table 2009

Design agencies are being called on to demonstrate their adaptability as the tough economy...marketing budgets and put projects on hold, agency margins are squeezed. There is no denying it has been a tough year so far, but the picture for design agencies appears to be mixed: some agency heads ... consultancy Honey, design agencies need more business acumen to remain profitable and successful. 'It's about ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.