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General Electric 'living painting' by AMV BBDO

The agency made an outdoor installation made out of 8,000 plants that recreates the famous Van Gogh picture A Wheatfield, with Cypresses . Situated near the National Gallery in Trafalgar square, the living wall aims to show the company s commitment to the environment and its efforts in reducing ...

O2 "quacky races" by Agency Republic

The campaign, created by Agency Republic, lives at www.quackyraces.com , where users can choose from a selection of five ducks. Each duck requires different amounts of love, sleep and food to be able to complete in the race and users can decide what the optimum level of care is to make their duck ...

EDF Energy 'EcoManager' by Euro RSCG

The ad, made by creative agency Euro RSCG, with media buying by MPG, features the 1970s TV family 'The Waltons', using the programme s signature scene in which the whole family calls out "goodnight" to each other. The scene has been used to highlight the EcoManager, which allows consumers to "say ...

H-P set to streamline DM agency portfolio

Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies...up to 20 agencies in some regions, including 19 in the UK. Perspectives Red Cell is the lead direct ... relations business into three global agencies: Hill Knowlton, Porter Novelli and Burson ... to promote its digital photography range. The TV ads were created by US agency Goodby Silverstein Partners ...

Compaq consolidates £20m DM agency roster

-the-line agency roster, splitting its 20 million account between just two agencies....consistently branded work. Several small design and promotional agencies have worked on the Compaq ... of fortunes for the agency, which lost the Compaq direct marketing account last year. Its sister agency, Jones ...

Compaq consolidates £20m DM agency roster

Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million account between just two agencies. Finex, one of Compaq ... branded work. Several small design and promotional agencies have worked on the Compaq roster ...

Powergen shortlists agencies for £10m DM account

The review was announced in July and is being handled by the Haystack Group. Andrew Franklin, head of customer communications at Powergen, is running it from the client side. The business has been handled by the below-the-line agency Miller Bainbridge for the past five years, but the agency has decided ...

The Week: DM reviews - EDF Energy calls DM review

the business into a single agency. The energy supplier currently uses a roster of agencies, including Proximity

IBM slashes DM roster to core

, reducing its roster from more than 30 agencies worldwide to just four. Ogilvy One remains IBM s strongest..., reducing its roster from more than 30 agencies worldwide to just four. Ogilvy One remains IBM s strongest ... agencies around the world to award its dollars 500m (pounds 310m) ad account to Ogilvy s three main ... -Erickson Worldwide, Publicis and Rapp Collins Worldwide. Agencies which have lost out include US-based direct ...

O2 seeks agency to handle B2B DM account

O2 is looking for an agency to handle its business-to-business direct marketing account. The mobile...O2 will appoint an agency to work across all of its communications with business audiences ... consolidated its 23 million DM account into Archibald Ingall Stretton. However, over the past couple of years, O2 has used a number of different agencies including Stephens Francis Whitson on an ad hoc basis ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.