The Week: DM Reviews - Digital UK hunts DM agency
28 Nov 2008
television, is seeking a direct marketing agency to handle its £1.5 million account. The successful agency
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The Week: DM Reviews - FSA hunts for DM agency
31 Aug 2007
to appoint a roster of three agencies to create DM, outdoor, promotional and experiential campaigns. Earlier
BT seeks DM agency for IP network brief
31 Mar 2006 | by by Claire Billings
LONDON BT is looking for a direct marketing agency for 21CN, its planned internet protocol...of roster and non-roster agencies. It has contacted WWAV Rapp Collins, EHS Brann, Tequila\London and Joshua, as well as Proximity London, which works on BT Mobile. Agencies have been asked to develop a strategy ...
Egg seeks DM agency as it boosts marketing spend
25 Aug 2004 | by Staff,
LONDON - Egg is searching for a direct marketing agency as it gears up to sell a broader range...The review follows the Prudential-owned bank's decision to boost its marketing spend by £7m this year. The majority of this increase will be spent on direct mail and email marketing. Incumbent Lowe Plus has worked on the account since Egg launched six years ago and is the only agency to have remained ...
Freesat hunts for DM agency to promote ad opportunities
29 May 2008 | by Kate Nettleton
, is on the hunt for a direct marketing agency to handle its below-the-line business-to-business advertising...ITV, which is handling the process, is approaching agencies for credentials meetings with a view to holding a pitch for the business. The successful agency will take responsibility for promoting the free ... , MPG to its media planning and off-air buying, Agency Republic to handle its digital advertising ...
Proximity London wins Best DM Agency at IPA BOBs
08 Feb 2005 | by Daniel Farey-Jones,
, Eurostar, Masterfoods, Persil and Royal Mail, winnign the best DM Agency gong at this year's IPA Best...OMD was awarded Best Media Agency for its work on Hasbro Action Man, Vodafone, Rimmel London ... research project. Glue was awarded Best Digital Agency for its work on T-Mobile, COI, Unilever Bestfoods ... it to take the top prize among the large creative agencies. Best creative agency in the Small category ...
The Week: DM reviews - Axa Direct seeks agency
26 Sep 2008
handled by creative-brief. Axa will also continue to work with its incumbent DM agency, Bray Leino.
The Economist seeks agency for DM business
11 Mar 2010 | by Matt Williams
LONDON - The Economist is looking for an agency to handle its direct marketing account....The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
DM Essays - Simon Calvert on DM and media
02 Jul 2004
As direct marketing and media intertwine, what are the benefits for agencies? Will media and direct...'s biggest media and direct agencies seem like a good place. Sift through the mass of content ... of accountability. Three, they are divided by the fact the media agencies don't offer a direct response creative service. And four, they are further divided by the fact that direct agencies don't offer a brand ...
National Autistic Society launches major direct response push
21 Sep 2005 | by by Julia Pearlman
commercial stations in the UK, as part of a strategy created by DM agency Watson Phillips Norman and direct
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
