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LONDON - Confused.com, the price-comparison website, is on the hunt for an agency to handle its...wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... The company, which does not currently work with a retained DM shop, has drawn up a longlist of agencies with a view to holding a pitch for the business later this month. It is understood that Confused ...
LONDON - Thomson Local is on the hunt for an agency to handle the direct marketing account for its...for the business. Thomson Local s in-house marketing team is handling the review. The successful agency ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ... marketing activity and media spend across radio, outdoor and DM. ...
Albion London is launching a standalone direct marketing agency in a bid to offer clients a...Called Albion Cell, the agency opens its doors this week with the luxury travel company Jetsetter as its founding client. Jetsetter launched in the US last year and Albion Cell will be responsible ... agency Targetbase Claydon Heeley. He has also worked at GGT, TBWA\London and Saatchi Saatchi ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
LONDON - The NSPCC is holding a pitch to find a DM agency for a campaign to urge donors to leave...The charity has shortlisted three agencies that will pitch for the business this week ... Freestyle Marketing. Kitcatt Nohr Alexander Shaw, the incumbent agency on the NSPCC s high-value donor direct marketing, has declined to pitch. The successful agency will be charged with creating ...
LONDON - Ikea has called a pitch as it looks for an agency to handle its direct marketing account....The Swedish furniture manufacturer has issued an RFI to a number of agencies, with a view to appointing its first dedicated DM agency in the next few months. The pro cess is being handled by the AAR. The appointed agency will handle all forthcoming DM campaigns, as well as help to develop the com pany's loyalty ...
LONDON - DM specialist agency DTV has appointed marketing consultant Derek Humphries as director...Think, will work with DTV co-founder and managing partner Peter Muffett. The agency, which now ... that they are way ahead of other agencies when it comes to DRTV in terms of the whole package from strategic ...
Agency to handle its direct marketing account....The agency won the business after a three-way pitch and will now oversee the development of all of the charity's DM activity, including recruiting and retaining donors and encouraging people to order legacy ... on the Save the Children DM account was Whitewater, which was appointed in 2008 to reinvigorate the charity ...
Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct...Four agencies have been shortlisted to pitch for the business, with an appointed shop set ... with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ... to acquire a graze on his knee. Beiersdorf already works with a number of digital agencies on its UK ...
Avis, the car rental service, is on the hunt for a direct marketing agency to handle its loyalty...The company approached network agencies last week and will hold chemistry meetings with shortlisted agencies later this month. The pitch is understood to have been called as part of a renewed ... value-for-money, premium rental service. The two agencies were awarded the work after a pitch against ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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