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Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü...The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
Agency to handle its direct marketing account....The agency won the business after a three-way pitch and will now oversee the development of all of the charity's DM activity, including recruiting and retaining donors and encouraging people to order legacy ... on the Save the Children DM account was Whitewater, which was appointed in 2008 to reinvigorate the charity ...
Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct...Four agencies have been shortlisted to pitch for the business, with an appointed shop set ... with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ... to acquire a graze on his knee. Beiersdorf already works with a number of digital agencies on its UK ...
Avis, the car rental service, is on the hunt for a direct marketing agency to handle its loyalty...The company approached network agencies last week and will hold chemistry meetings with shortlisted agencies later this month. The pitch is understood to have been called as part of a renewed ... value-for-money, premium rental service. The two agencies were awarded the work after a pitch against ...
The car marque is in talks with a number of agencies about the business, which is held by Partners ... and marketing at Rolls-Royce, is thought to be handling the review. The chosen agency is expected to work across ... 2008. The agency pitched as part of Engine against Rapier in a two-way shoot-out. Rolls ...
The company has contacted roster agencies with a view to holding a pitch for the business later ... for overseeing all of the brand s retail work, which is currently handled by agencies on a project basis. Barclays uses a number of agencies across its direct roster, including EHS 4D, Iris, Rapp, Soho Square ...
, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ... the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
O2 is looking for an agency to handle its business-to-business direct marketing account. The mobile...O2 will appoint an agency to work across all of its communications with business audiences ... consolidated its 23 million DM account into Archibald Ingall Stretton. However, over the past couple of years, O2 has used a number of different agencies including Stephens Francis Whitson on an ad hoc basis ...
BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements...., has already alerted its roster agencies about the forthcoming review and its intention to appoint a ... , which has worked on the business for the past 13 years. In September last year, the agency was acquired ... marketing agencies on a project basis. Recent activity created by Digital and Direct for Sky includes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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