Hotline: Travelodge hires DM agency
17 Nov 2006
Travelodge has hired the DM agency Davison Smiley-Jones to develop a customer relationship
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The bookmaker is approaching agencies directly. Ladbrokes does not have an incumbent DM agency ... . It has now brought in Damian Reilly as its new head of retail CRM, and is keen to appoint a retained DM ... . The DM agency that Ladbrokes appoints will work closely with its existing above-the-line agency, M C ...
Travelodge has hired the DM agency Davison Smiley-Jones to develop a customer relationship
Dollond & Aitchison, the high-street optician, has handed its £4.5 million direct marketing account to Sharpen Troughton Owens Response.
Martin Runnacles, former global marketing director at Jaguar, is coming out of retirement to join Presky Maves as director, with a remit to grow the direct marketing agency's business.
WCRS and the investment consultancy Watson Young Taylor are backing the launch of a direct marketing agency called Personal.
Volvo Car UK has confirmed that its roster agency of five years, Hamilton Wright, will take over the position of lead direct marketing agency on its business following the closure of the incumbent, Anthem.
Albion London is launching a standalone direct marketing agency in a bid to offer clients a specialism in digital sales, eCRM and live data.
Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.
The company, which does not currently work with a retained DM shop, has drawn up a longlist ... wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
of England, is on the hunt for an agency to handle its DM account. The successful agency will be responsible
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