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newborn and baby products direct agency Bounty, with several companies interested...., according to Chris Pinnington, chairman of Euro RSCG London. A direct marketing agency, it provides free ... the bidders, and Pinnington claimed there were others. Havas had no plans to sell other agencies in the network, he added. In July this year, Havas sold its stake in direct marketing agency Partners Andrews ...
LONDON – DM agency HHM has produced its first work for Reed Training since its appointment...key areas throughout the UK. Simone Sulsh, HHM business director, said the agency worked out how ... harder." The agency's future work will cover segmentation, targeting and alternative contact strategies. The agency is currently running a public vote on its website to choose its new name. The shortlist drawn up ...
LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail...to be released later in the summer, also reveals that two-thirds of winning agencies have been shown losers' work post-pitch. While 83% of agencies believe they own the copyright to their pitch work just 50% make this clear in writing. Some agencies feel that they unnecessarily, and all too easily, negotiate away many ...
LONDON - DM specialist agency DTV has appointed marketing consultant Derek Humphries as director...Think, will work with DTV co-founder and managing partner Peter Muffett. The agency, which now ... that they are way ahead of other agencies when it comes to DRTV in terms of the whole package from strategic ...
LONDON - Indicia, the marketing service group set up by former Wegener DM managing director David
LONDON - Marketers most often review their below-the-line agency because they want new ideas...% of clients who "wanted lots of new ideas" from their direct marketing agency, 43% said it was because ... to list the factors that influenced their choice of new agency. The factor mentioned by two thirds of respondents was "timely approach by another agency". In addition, 40% of agency relationships were found ...
LONDON - Direct media agency DM Focus is the latest company to purchase The Software Bureau's data...Normal 0 DM Focus will use Cygnus to process client data and offer a bureau service, which will expand its offering to existing and potential clients across all sectors. A key component ... director at The Software Bureau, said: "DM Focus have a terrific attitude towards data, and by bringing ...
LONDON - Charity direct marketing agency DMS has appointed Tony Weller, the founding creative...Scotland and DMP. Guy Harris, managing director of DMS, said: "We've always been very strong in direct ... -media expertise." DMS has also promoted creatives Shaun Crawford and Helen Prince to creative directors ...
LONDON - Edinburgh-based The Leith Agency has changed its management structure, with Ian White..., bolstering the agency's direct offering. White, previously head of direct marketing, said: "I'm delighted ... follows the rebranding earlier this year of sister agency Leith London to Farm Communications, following the merger of the two agencies. Phil Adams, Leith Edinburgh's former managing director, will now take ...
LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ... Normal 0 Entire wants commentary from agencies, clients and the wider industry to help develop a proposed definition of direct marketing. Ian Stockley, managing director at Entire, said: "It ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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