The White Company hires Entire as first DM agency
20 May 2004 | by Joe Lepper
and strategic direct marketing agency....are very excited to be appointed as The White Company's first direct marketing agency, and view this as a ...
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The Ritz readies centenary push with DM agency shortlist
03 Nov 2005 | by by Staff
LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time...The prestigious hotel has shortlisted two undisclosed agencies and will make a decision in December. Previous mail campaigns have been handled in-house. The mailings will be sent to 50,000 clients, 40% of them abroad, promoting a Grand Gala Dinner Dance in The Ritz restaurant and a centennial ...
STOP PRESS
30 Apr 1998 | by DANNY ROGERS
the brand s current DM agency GGT Direct....National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct. Amazon.com, the US-based Internet bookstore, has made its ... of dollars 55m (pounds 33.9m). Edinburgh-based agency Faulds has restructured into five separate ...
DIRECT: DM campaign for fashion web site to increase visits
21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing
on to the internet. WGSN chose a DM agency because it needed someone to drive subscriptions, rather than ...
Molton Brown plots DM push with B'lowfish
21 Apr 2004 | by Ben Bold,
LONDON - Molton Brown, the luxury cosmetics brand, has signed up integrated agency B...It is the first time Molton Brown has hired a dedicated marketing agency and is part ... and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ... competitive pitch that involved a number of undisclosed agencies. As well as selling its products through ...
Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller ... direct marketing agency Fenix Communications, which will also continue to work on campaigns for the card ...
Persil recruits TMW and Tequila\London for split DM
22 Mar 2004 | by Claire Billings,
between two agencies because of the scale of the brand. Tullo Marshall Warren already handles Comfort ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients appreciate and see ... at the agency. 'This is particularly effective when looking at high-volume, offand online communication where ... . This can be content that the agency creates based on its insight into consumers' lives, or content created ...
Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading
30 Apr 1999 | by CATHERINE MONK
as it is an emotional medium, Nash says. For Oxfam s fish , corn and water campaigns, his agency used the warm ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ... , and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
