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Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson...for the business. Thomson Local's in-house marketing team is handling the review. The successful agency ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ... marketing activity and media spend across radio, outdoor and DM. ...
Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies...up to 20 agencies in some regions, including 19 in the UK. Perspectives Red Cell is the lead direct ... relations business into three global agencies: Hill Knowlton, Porter Novelli and Burson ... to promote its digital photography range. The TV ads were created by US agency Goodby Silverstein Partners ...
LONDON BT is looking for a direct marketing agency for 21CN, its planned internet protocol...of roster and non-roster agencies. It has contacted WWAV Rapp Collins, EHS Brann, Tequila\London and Joshua, as well as Proximity London, which works on BT Mobile. Agencies have been asked to develop a strategy ...
-the-line agency roster, splitting its 20 million account between just two agencies....consistently branded work. Several small design and promotional agencies have worked on the Compaq ... of fortunes for the agency, which lost the Compaq direct marketing account last year. Its sister agency, Jones ...
Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million account between just two agencies. Finex, one of Compaq ... branded work. Several small design and promotional agencies have worked on the Compaq roster ...
and Kitcatt Nohr Alexander Shaw. It is not known if either agency will repitch. WDMP picked up the main DM ... The mobile phone retailer is approaching agencies directly with a request for information, in a ... is handled by CHI Partners. The agency recently launched an integrated campaign to promote the fact ...
The move, which was first revealed by Campaign, includes the company's direct response advertising, direct mail and digital marketing across the consumer and business divisions. The telecoms provider split with its previous incumbent, Wunderman, at the beginning of July, just one year after the agency won ...
The agency pitched for the business against Tequila, Partners Andrews Aldridge and Joshua. The incumbent, Harrison Troughton Wunderman declined to pitch for the account. LIDA will be responsible for all of Vodafone s consumer direct marketing and relationship marketing. The decision will not affect ...
Telewest Broadband is seeking an agency to handle the direct marketing account for its business...The telecoms company has charged the AAR with overseeing a pitch. It began contacting a longlist of agencies this week. The account is currently held by Draft London, which was awarded the business in 2003. Draft, which has declined to repitch for the account, picked up the business as part of a ...
, reducing its roster from more than 30 agencies worldwide to just four. Ogilvy One remains IBM s strongest..., reducing its roster from more than 30 agencies worldwide to just four. Ogilvy One remains IBM s strongest ... agencies around the world to award its dollars 500m (pounds 310m) ad account to Ogilvy s three main ... -Erickson Worldwide, Publicis and Rapp Collins Worldwide. Agencies which have lost out include US-based direct ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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