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Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü...The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...
Albion London is launching a standalone direct marketing agency in a bid to offer clients a...Called Albion Cell, the agency opens its doors this week with the luxury travel company Jetsetter as its founding client. Jetsetter launched in the US last year and Albion Cell will be responsible ... agency Targetbase Claydon Heeley. He has also worked at GGT, TBWA\London and Saatchi Saatchi ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
LONDON - Ikea has called a pitch as it looks for an agency to handle its direct marketing account....The Swedish furniture manufacturer has issued an RFI to a number of agencies, with a view to appointing its first dedicated DM agency in the next few months. The pro cess is being handled by the AAR. The appointed agency will handle all forthcoming DM campaigns, as well as help to develop the com pany's loyalty ...
Agency to handle its direct marketing account....The agency won the business after a three-way pitch and will now oversee the development of all of the charity's DM activity, including recruiting and retaining donors and encouraging people to order legacy ... on the Save the Children DM account was Whitewater, which was appointed in 2008 to reinvigorate the charity ...
Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct...Four agencies have been shortlisted to pitch for the business, with an appointed shop set ... with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ... to acquire a graze on his knee. Beiersdorf already works with a number of digital agencies on its UK ...
Avis, the car rental service, is on the hunt for a direct marketing agency to handle its loyalty...The company approached network agencies last week and will hold chemistry meetings with shortlisted agencies later this month. The pitch is understood to have been called as part of a renewed ... value-for-money, premium rental service. The two agencies were awarded the work after a pitch against ...
The car marque is in talks with a number of agencies about the business, which is held by Partners ... and marketing at Rolls-Royce, is thought to be handling the review. The chosen agency is expected to work across ... 2008. The agency pitched as part of Engine against Rapier in a two-way shoot-out. Rolls ...
, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ... the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis. Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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