Click 
to remove filters
, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ... the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements...., has already alerted its roster agencies about the forthcoming review and its intention to appoint a ... , which has worked on the business for the past 13 years. In September last year, the agency was acquired ... marketing agencies on a project basis. Recent activity created by Digital and Direct for Sky includes ...
The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis. Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...
fundraising, membership and loyalty activity into one agency....Agency Insight is handling the review. Meetings will take place with selected agencies ... for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman and DMS. The DM review follows last month's appointment of 18 Feet Rising, also in a pitch process co ...
Direct Line Group is searching for an agency to handle a new direct marketing account across its...and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... . Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...
The win is the first for the agency since McCann Worldgroup acquired Meteorite in November last ... by MRM Meteorite's fellow Interpublic agency DraftFCB, which did not repitch for the business as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...
its 2 million media planning and buying account. The agency won the pitch against the incumbent, Mike ...
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ...
EDF Energy has appointed AKQA as its lead digital advertising agency....also handles the EDF DM business, which is being reviewed separately in a process that is expected ... . EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
