Adam & Eve's Phones4U horror spot tops most complained about ads in 2011
30 May 2012 | by Arif Durrani and Ben Hall
to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...
London City Airport hires Grayling to target European market
29 May 2012 | by John Owens
pitch process. The agency has been handed a retained corporate brief to enhance the airport ... , is currently under way, in which agencies have been asked to pay around 1,000 to be considered for the work . ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
involving 10 agencies....The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The new ad, created by PR agency Taylor Herring, again features actor Julian Chagrin creeping down ... ". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
fully resourced operation, ending its relationship with strategic marketing agency Ingram ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....resources with its sister agency KBM Group. The company is also focusing its media agencies more ... data and technology resources with the trading leverage of its GroupM agencies. WPP also launched a data-driven interactive agency called Possible Worldwide in February 2011, which was formed through ...
Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
the agency's digital offering....Communications, Nick ran his own agency, humble2, for 15 years. During this time, Edell was responsible ...
Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
