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LONDON - Thomson Local is on the hunt for an agency to handle the direct marketing account for its...for the business. Thomson Local s in-house marketing team is handling the review. The successful agency ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ... marketing activity and media spend across radio, outdoor and DM. ...
LONDON - Sportingbet.com, the online betting and gaming company, is on the hunt for an agency...The company, which owns Paradisepoker.com, has approached several agencies and is holding pitches this week. Once appointed, the successful agency will take on responsibility for revamping the brand ... year, Astroman, a Polish agency, produced a poster and print campaign for Paradisepoker.com featuring ...
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing.... The process is being handled by the AAR. It is understood that the successful agency will be responsible ... no retained below-the-line agency. Morrisons has traditionally focused on above-the-line activity ... for a digital agency in June. A decision on that pitch is not expected until March 2008. The news comes ...
LONDON - The Red Brick Road is to launch a direct and digital agency in January, and has poached...Street. It will offer services to the agency s existing clients, as well as aim to build its own roster ... specialist, independent agency relationships. The combination of Ruby and The Red Brick Road will be able ... with the agency, but no agreement was reached. Megson, Davis and Miller tendered their resignations this week ...
ernment bail-out, is holding a pitch to consolidate its below-the-line agency roster....Group roster agencies, which include M C Saatchi's direct marketing arm, Lida, and CHI Partners ... , aims to consolidate its agency roster down to two or three agencies. Separately, RBS has still ... to consolidating its digital advertising arrangements. The company initially shortlisted six agencies, including ...
LONDON - The Ministry of Defence is on the hunt for an agency to handle the £5 million direct...The MoD has sent out an initial request for information to UK and European agencies ahead of a ... -the-line recruitment campaigns and will see the successful agency produce CRM, data analysis, conversion programmes and DM campaigns. The review does not affect Publicis Dialog, which currently handles the Army s online ...
LONDON - First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency...The company is in early discussions with several agencies and plans to hold credentials meetings ... business since 1991. A roster of local agencies including the Edinburgh-based Story, currently handles ... management agency Lateral Group earlier in the year. In October, First Direct launched its first TV ...
whether Haygarth will repitch. The company is understood to be seeking an agency with a global presence ... share from 1 to 3 per cent. A spokesman for Kia said: There is a process underway to appoint an agency ...
WWAV landed the business following a competitive pitch against several undisclosed agencies. AIG does not have a retained direct marketing agency for its main account, but it called the pitch ahead of plans to launch a new insurance product to the UK market. WWAV will now handle all direct marketing ...
LONDON - Norwich Union has ended a review of its direct marketing agency arrangements...The agency will be responsible for creating below-the-line work for NU s insurance brands, which ... to its roster and decided to retain direct agency Kitcatt Nohr Alexander Shaw for its NU Healthcare ... (Marketing 3 October). It is likely that both agencies will be briefed to handle an increasing amount ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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