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LONDON - Confused.com, the price-comparison website, is on the hunt for an agency to handle its...wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... The company, which does not currently work with a retained DM shop, has drawn up a longlist of agencies with a view to holding a pitch for the business later this month. It is understood that Confused ...
Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü...The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...
Albion London is launching a standalone direct marketing agency in a bid to offer clients a...Called Albion Cell, the agency opens its doors this week with the luxury travel company Jetsetter as its founding client. Jetsetter launched in the US last year and Albion Cell will be responsible ... agency Targetbase Claydon Heeley. He has also worked at GGT, TBWA\London and Saatchi Saatchi ...
Direct agencies are trying to introduce 'big thinking' alongside their data skills....planning director. "The role of DM agencies is changing," Martin Semmens, the Elvis founder, says ... : "DM agencies are in danger of being left behind because they've rarely held strong relationships ... that has let other direct marketing agencies down in the past. "If there's one place that DM suffers ...
environment of England, is looking for an agency to handle its direct marketing account....The organisation has issued a contract notice via OJEU, and agencies are requested to confirm their interest in pitching for the business by the middle of June. The account, which currently does not have ... , press ads, posters, and point-of-sale work. The successful agency will also be responsible ...
LONDON - The Department of Health is looking for a direct marketing agency to handle a brief...The organisation has contacted a number of COI roster agencies, through the AAR, with a view to holding a pitch for the account. A shortlist of agencies is to be drawn up in the next few weeks, with an appointment expected to be made at the beginning of August. The Healthy Start scheme, launched in 2006 ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
LONDON - Ikea has called a pitch as it looks for an agency to handle its direct marketing account....The Swedish furniture manufacturer has issued an RFI to a number of agencies, with a view to appointing its first dedicated DM agency in the next few months. The pro cess is being handled by the AAR. The appointed agency will handle all forthcoming DM campaigns, as well as help to develop the com pany's loyalty ...
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its...in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned briefs to its roster shops on a project basis. A number of agencies sit on the Kraft DM roster, including ... The global food manufacturer has approached its roster agencies with a view to holding a pitch ...
LONDON - The Economist is looking for an agency to handle its direct marketing account....The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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