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Chris Whitson, planning partner at direct marketing agency Stephens Francis Whitson, praises Royal Mail ... and Android app stores. Despite this, Garry Moore, head of digital planning at below-the-line agency DAD ... to recruit any brands to the scheme, Ricketts insists there has been 'strong agency and client interest ...
Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients appreciate and see ... at the agency. 'This is particularly effective when looking at high-volume, offand online communication where ... . This can be content that the agency creates based on its insight into consumers' lives, or content created ...
Nationwide Building Society has called a review of its direct marketing agency arrangements...The brand aims to compile a long-list of around 10 agencies, with four agencies making an initial pitch stage. A Nationwide spokesman said an agency should be appointed to the account by September ... can be integrated for best effect." The winning agency will be expected to use the brand guidelines ...
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ... , and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...
. The campaign targets existing Waitrose customers. The DM pack's outer, which is illustrated with fresh produce ...
they would be using the DM budget to do so. The 40% said they would cut their DM budget by more than a fifth ... surveyed were placing a reasonable or significant amount of effort moving from a campaign-centric DM model ... Marketers shifting DM budgets to social media ...
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
LONDON - Premier Foods has appointed Agency Republic to manage digital communications for Hovis...-fareast-language:#0400; mso-bidi-language:#0400;} This is the first time Premier Foods has appointed one agency to handle Hovis' digital advertising. In the past, it has worked with various agencies including Code ...
-up spot in Marketing's Media Agency of the Year award. In a tough market, it increased its revenues ... -business conversion rate and contributed to a 42% increase in pre-tax profits for the agency. The management board ... bursary to every member of staff to learn a skill of their choosing. The agency is successfully forging ...
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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