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Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies...up to 20 agencies in some regions, including 19 in the UK. Perspectives Red Cell is the lead direct ... relations business into three global agencies: Hill Knowlton, Porter Novelli and Burson ... to promote its digital photography range. The TV ads were created by US agency Goodby Silverstein Partners ...
-the-line agency roster, splitting its 20 million account between just two agencies....consistently branded work. Several small design and promotional agencies have worked on the Compaq ... of fortunes for the agency, which lost the Compaq direct marketing account last year. Its sister agency, Jones ...
Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million account between just two agencies. Finex, one of Compaq ... branded work. Several small design and promotional agencies have worked on the Compaq roster ...
The review was announced in July and is being handled by the Haystack Group. Andrew Franklin, head of customer communications at Powergen, is running it from the client side. The business has been handled by the below-the-line agency Miller Bainbridge for the past five years, but the agency has decided ...
the business into a single agency. The energy supplier currently uses a roster of agencies, including Proximity
, reducing its roster from more than 30 agencies worldwide to just four. Ogilvy One remains IBM s strongest..., reducing its roster from more than 30 agencies worldwide to just four. Ogilvy One remains IBM s strongest ... agencies around the world to award its dollars 500m (pounds 310m) ad account to Ogilvy s three main ... -Erickson Worldwide, Publicis and Rapp Collins Worldwide. Agencies which have lost out include US-based direct ...
O2 is looking for an agency to handle its business-to-business direct marketing account. The mobile...O2 will appoint an agency to work across all of its communications with business audiences ... consolidated its 23 million DM account into Archibald Ingall Stretton. However, over the past couple of years, O2 has used a number of different agencies including Stephens Francis Whitson on an ad hoc basis ...
by looking for a number of new below-the-line agencies....Computer manufacturer Compaq is continuing a wholesale review of its marketing communications by looking for a number of new below-the-line agencies. The US-based corporation, which recently ... and media buying business to Digital s incumbent agency, the DDB network. The work was previously handled ...
Microsoft has placed EHS Brann on alert as it conducts informal talks with agencies about its ... Agency UK, handles all customer relationship management, direct marketing and direct response advertising for Microsoft in the UK. "We are happy with the work the agency is doing, and this review ...
and electricity prices, has hired marketing agency Tattoo Marketing to undertake advertising and direct marketing
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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