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Cancer Research UK reviews Race For Life account

By Matt Williams, campaignlive.co.uk 18 March 10, 10:10

For Life events. Work will encompass DRTV, as well as press, DM and digital work. A shortlist of agencies ...

Smart promotes Brabus car with bespoke billboards

By Maisie McCabe, campaignlive.co.uk 16 March 10, 12:30

brand was a TV campaign for the new Smart diesel, which was supported by online, inserts and DM. ...

Proximity London holds on to BBC TV Licensing DM account

By Matt Williams, campaignlive.co.uk 11 March 10, 04:55

, with four DM shops MRM London, OgilvyOne, Proximity and Rapp being taken forward to a second stage ... final time earlier this year. Proximity won the TV Licensing DM contract in 2002, following a ... " DM pack that aimed to tell students that they had no excuses for not buying a TV licence. Each ...

Roster agencies on alert as Philadelphia calls DM pitch

By Matt Williams, campaignlive.co.uk 11 March 10, 12:15

in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned briefs to its roster shops on a project basis. A number of agencies sit on the Kraft DM roster, including ...

Ruby wins Glenfiddich DM and digital tasks

By Kate Nettleton, campaignlive.co.uk 11 March 10, 11:50

LONDON - Ruby has landed the direct marketing and digital account for the William Grant & Sons-owned whisky Glenfiddich.

The Economist seeks agency for DM business

By Matt Williams, campaignlive.co.uk 11 March 10, 11:10

The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...

Kitcatt Nohr picks up Visit Wales DM account

By Matt Williams, campaignlive.co.uk 11 March 10, 11:15

LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account. ... director. Visit Wales called a review of its DM account last month after parting company with its incumbent agency, Partners Andrews Aldridge. PAA had handled the DM business for almost six years ...

Elvis wins Honda pan-Euro digital and DM

By Matt Williams, campaignlive.co.uk 11 March 10, 08:00

The move, which marks the first time that Honda has hired a retained pan-European digital and DM ... will continue to work with existing regional DM agencies on a project basis. However, Elvis will now assume lead ... to break next month. In the UK, Honda works with Hicklin Slade Partners on its digital and DM business ...

Close-Up: Should lead agencies run pitches?

Campaign 05 March 10, 12:00

W&K is overseeing the DM pitch for its Visit Wales client. Will this catch on, John Tylee asks. ... agencies to handle the selection of another. When the tourism body decided to find a new DM agency ... many mergers going on, it's going to be some time yet before the digital sector can match them." DM ...