LETTER: DM all powerful
09 Oct 2003 | by MediaWeek
LETTER: DM all powerful...the difference between a good response rate and a fantastic response rate. Together, the DM industry needs ...
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DIRECT CHOICE: David Lloyd Health Clubs
13 Mar 2003 | by Andy Wood, Managing director, Total DM
Direct mail is all in the timing. A week or even sometimes a day late and the mailing has lost its relevancy and audience.
The DM Essays: Introduction
08 Apr 2004 | by Robin Hicks, reports editor, Campaign
was coined, has there been a better chance for DM to make the most of its potential. Its arguments have been..., for which the super groups should be thankful. But, a year after Campaign launched the DM essays, little has happened to help DM seize its opportunities. There haven't been enough beefy pitches to get things moving ... want more creative DM. And direct agencies are beginning to deliver the goods, rubbishing ...
DM's New Wave
09 Jul 2004
In response to a growing frustration with consolidation in the DM industry, a new independent breed...Hornby, the managing partner at CHI, says the offering will not just exist as a DM agency bolted ... the agency with talented people from through-the-line disciplines," Hornby explains. "DM people are better ...
RAC consolidates DM account
12 Aug 2005 | by Claire Billings
developed DM activity as part of an integrated campaign aimed at boosting membership to the service. Outdoor ...
Morrisons calls DM pitch
09 Aug 2007 | by Kate Nettleton
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
Lida scoops Vodafone DM
27 Mar 2007 | by Kate Nettleton
LONDON -- LIDA has landed Vodafone’s direct marketing account following a four-way shoot out.
Skoda DM emphasises individuality
27 Aug 2004 | by Claire Billings
Skoda promotes its individuality in a direct mail campaign for its new luxury model, the Superb.
Norwich using DM
21 Sep 1999 | by STEVE BELL
Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.
Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
