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WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
The company, which does not currently work with a retained DM shop, has drawn up a longlist ... wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
LONDON - Welcome to the DM bulletin from Brand Republic, a weekly round-up of direct marketing news
The move, which marks the first time that Honda has hired a retained pan-European digital and DM ... will continue to work with existing regional DM agencies on a project basis. However, Elvis will now assume lead ... to break next month. In the UK, Honda works with Hicklin Slade Partners on its digital and DM business ...
they would be using the DM budget to do so. The 40% said they would cut their DM budget by more than a fifth ... surveyed were placing a reasonable or significant amount of effort moving from a campaign-centric DM model ... Marketers shifting DM budgets to social media ...
The Swedish furniture manufacturer has issued an RFI to a number of agencies, with a view to appointing its first dedicated DM agency in the next few months. The pro cess is being handled by the AAR. The appointed agency will handle all forthcoming DM campaigns, as well as help to develop the com pany's loyalty ...
The charity, which has previously used specialist fundraising agencies to create its communications, has contacted a number of DM agencies about the business. ART is the UK's largest dedicated financier of dementia research, with more than 14m in active grants. Earlier this year, it launched its ...
number of DM agencies on a project basis, including Whitewater and Watson Phillips Norman. The charity ...
Lloyds TSB is reviewing its estimated £50m direct marketing account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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